Fideo Privacy Policy
Last Updated: May 16, 2024
Fideo Intelligence Inc. and its subsidiaries and affiliates (“Fideo”, “we”, “us”, “our”) is committed to protecting your privacy. Fideo Intelligence Inc. provides identity resolution, verification, and enrichment services, including to access the Fideo API, to prevent fraud, and to update or enrich the information concerning our customer’s prospects and customers (collectively, the “Fideo Data Services”). Fideo operates a number of websites (each a “Site“) and related online and offline services, events, social media pages, and email and other electronic communications (together with the Sites and Fideo Data Services, the “Platform“). This Privacy Policy describes how we collect, use, and share the Personal Data of (1) users of our Platform (including organizational prospects and clients, and their end users) (collectively, “Users”), and (2) individuals who comprise our proprietary identity graph (“Consumers”). This Privacy Policy does not apply to information submitted to us by customers and which we may store or process on behalf of our customers pursuant to the service agreement for Fideo Data Services (“Services Agreement”).
Please note, our privacy practices are subject to the applicable laws of the places in which we operate. Despite higher privacy protections afforded in certain jurisdictions (e.g., California, Colorado, Connecticut, Utah, Virginia, and the European Economic Area and United Kingdom), Fideo strives to provide the same privacy rights and transparency to all Users and Consumers regardless of their location. However, for purposes of clarity or where required by applicable law, you will see region-specific disclosures in this Privacy Policy applicable to individuals located in those geographic regions. If you have any questions about this Privacy Policy or Fideo’s data collection, use, and sharing practices as it concerns your Personal Data, please contact us.
Although this Privacy Policy is not part of our Website Terms of Use, capitalized terms not defined in this Privacy Policy have the meanings given in the Website Terms of Use or your executed Services Agreement.
Specifically, this Privacy Policy covers:
- PERSONAL DATA WE COLLECT
- HOW WE USE PERSONAL DATA
- HOW WE SHARE PERSONAL DATA
- PERSONAL DATA RETENTION
- THIRD-PARTY WEBSITES AND SERVICES
- PERSONAL DATA PROTECTION
- YOUR RIGHTS
- NOTICE TO CALIFORNIA RESIDENTS
- NOTICE TO NEVADA RESIDENTS
- NOTICE TO EUROPEAN RESIDENTS
- ACCESSIBILITY
- CHANGES TO THIS PRIVACY POLICY
- HOW TO CONTACT US
1. PERSONAL DATA WE COLLECT
“Personal Data” means information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked to, directly or indirectly, a particular individual. The following tables identify the categories (with non-exhaustive examples) of Personal Data we may collect about Users and Consumers, respectively, by source of data and, for each category, the purposes for which it may be used. Further descriptions are provided below the tables. We may also collect other Personal Data that is not specifically listed here, which we will use as described in this Privacy Policy or as otherwise disclosed at the time of collection.
Collection of User Personal Data
1.1 Personal Data Provided or Generated When Using Fideo Data Services |
1.1.a. Account InformationExamples: full name, organization, job title, phone number, email address, password token, type of business, business use case, general location, or other similar online identifiers Processing Purpose
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1.1.b. Payment InformationExamples: full name, payment card information, billing address (utilizing third-party payment processors) Processing Purpose
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1.1.c. Fideo Data Services Related CommunicationsExamples: information associated with your requests or inquiries, such as full name, email address, phone number, customer service audio recording, survey responses, and any additional information you provide Processing Purpose
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1.1.d. Fideo Data Services Usage DataExamples: event logs such as inquiries, login frequency, and API calls Processing Purpose
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1.2 Personal Data Provided or Generated When Using Our Platform |
1.2.a. Contact InformationExamples: full name, email address, phone number, social handles, mailing address, and similar online identifiers Processing Purpose
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1.2.b. Customer Service CommunicationsExamples: information associated with your requests or inquiries, such as full name, email address, job title, phone number, organization, industry, general location, customer service audio recording, and any additional information you provide Processing Purpose
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1.2.c. Internet or Network ActivityExamples: Information on your interaction with our Site or advertisement, interactions on our partner ad networks, your browsing history, IP address, device ID, and general location information Processing Purpose
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1.3 Personal Data Received from Lead Generators for Direct Sales/Marketing |
1.3.a. Prospect Contact InformationExamples: full name, company name, job title, email address Processing Purpose
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1.4 Personal Data Provided to the “Your Privacy Choices” Portal |
1.4.a. Authentication DataExamples: full name, email, mailing address, phone number, access code Processing Purpose
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Unless we specifically request it, we ask that you not provide us with any sensitive Personal Data (e.g., information related to racial or ethnic origin, political opinions, religion or other beliefs, health, biometrics or genetic characteristics, criminal background or trade union membership) on or through the Platform, or otherwise to us.
Collection of Consumer Personal Data
1.5 Personal Data We Collect from Public Sources for Use in Fideo Data Services |
1.5.a. Public Profile DataExamples: full name, email address, age, gender, social media profile URLs, company name, company bio, general location, education, job title Processing Purpose
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1.6 Personal Data We Receive from Data Providers for Use in Fideo Data Services |
1.6.a. Contact InformationExamples: full name, social media profile URLs, email address, phone number, mobile advertising ID and other online identifiers Processing Purpose
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1.6.c. Demographic InformationExamples: age (date of birth), gender, marital status, education status, occupation status, home ownership status, income range Processing Purpose
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1.6.d. Professional InformationExamples: company name, job title, company location, company contact information, employment history Processing Purpose
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1.6.e. Commercial InformationExamples: social affinities, interests and hobbies, purchasing or consuming histories or tendencies Processing Purpose
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1.6.f. Sensitive DataExamples: Sensitive Personal Data, and sensitive personal data inferences drawn from Personal Data, including health information (physical or mental health condition or diagnosis), health insurance information, religious or philosophical beliefs, political opinions, citizenship or immigration status Processing Purpose
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1.6.g. Sensitive KYC DataExamples: government issued identifiers (e.g., Social Security number; driver’s license number, state identification number, passport number, military identification number), account login credentials (e.g., financial, credit card or debit card accounts) Processing Purpose
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Sources of Personal Data. We collect the above Personal Data from a variety of sources, as further described below.
Sources by Category of User Personal Data
1.1 Personal Data Provided or Generated When Using Fideo Data Services.
Fideo collects Personal Data when you voluntarily submit it to us. For example, we may collect or receive Personal Data from Users when a User creates a Fideo Account or edits Registration Information. We also automatically log certain event data about a User’s use of Fideo Data Services.
1.1.a. Account Information. When you sign up for a Fideo Account, we may require certain information to set up your Account. You may optionally choose to sign into your Account using a third party (e.g., your Google login). If you choose to do this, you will be asked whether you agree to the third party providing certain information to Fideo associated with your third party account.
1.1.b. Payment Information. All payment processing services connected with your use of Fideo Data Services are provided by third-party payment processors. We do not access or keep information related to User payment cards, banking information, or other financial account information.
1.1.c. Fideo Data Services Related Communications. If you contact or interact with us (for example via support, feedback, surveys, forum, chat, promotions) we may collect information and other content that you provide. We also may create event logs to diagnose Fideo Data Services related issues, and capture information relating to any support issues. To improve customer service, subject to applicable laws, we may also record and review conversations with customer support representatives and analyze any feedback provided through voluntary customer surveys.
1.1.d. Fideo Data Services Usage Data. Personal Data may be collected through your experiences and interactions within the developer dashboard and through the use of the Fideo API. For example, we may log API calls and login frequency.
1.2 Personal Data Provided or Generated When Using Our Platform. We collect information when a User interacts with our Platform.
1.2.a. Contact Information. We may collect your contact information when you attend a conference; subscribe to our email program; participate in one of our promotional sweepstakes, contests, or surveys; post a review; interact with our social media pages, or otherwise provide such information through use of our online or offline Platform.
1.2.b. Customer Service Communications. If you contact or interact with us on the Platform via live chat or webforms, or call customer service, we and our service providers may collect information and content that you provide. Your communications may be monitored or recorded in real time by our third-party service providers.
1.2.c. Internet or Network Activity. We may collect and allow our service providers and other third parties to automatically collect information about you, your computer, or mobile device, and your activity over time with our Platform and other sites and online services. Like many online services, we use cookies and similar technologies to facilitate some of the automatic data collection described above, such as:
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- Cookies, which are text files that websites store on a visitor’s device to uniquely identify the visitor’s browser or to store information or settings in the browser for the purpose of helping you navigate between pages efficiently, remembering your preferences, enabling functionality, helping us understand user activity and patterns, and facilitating online advertising.
- Flash cookies, or locally-stored objects, which are used on websites for purposes similar to cookies but allow storage of a larger amount of data.
- Web beacons, also known as pixel tags or clear GIFs, which are typically used to demonstrate that a webpage or email was accessed or opened, or that certain content was viewed or clicked, typically to compile statistics about usage of websites and the success of marketing campaigns.
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1.3 Personal Data Received from Lead Generators for Direct Sales/Marketing. We may receive Personal Data from third-party data partners and affiliates.
1.3.a. Prospect Contact Information. In an effort to personalize and provide information about aspects of the Fideo Platform that may be of interest to you, we may collect Personal Data about prospects from third-party sources.
1.4 Personal Data Provided to the “Your Privacy Choices” Portal
1.4.a. Authentication Data. When you (Users and Consumers alike) want to verify your Personal Data through the “Your Privacy Choices” Portal, we may require you to provide certain information prior to granting access to your Personal Data for verification purposes only.
1.5 Personal Data We Collect from Public Sources for Use in the Fideo Data Services. We may receive Personal Data from public or licensed APIs (“Open Data”), and data research. We do not control how the third parties process your Personal Data.
1.5.a. Public Profile Data. Open Data includes information that is in the public domain by you, widely distributed media, a person to whom you disclosed the information without restriction, or federal, state, or government records, and can freely be given to anyone. Personal Data may be collected through our open data sources, such as social media platforms. We share this data through Fideo Data Services, while abiding by relevant terms and conditions of that provider.
1.6 Personal Data We Receive from Data Providers for Use in Fideo Data Services. We may collect Personal Data from reliable marketing/data providers gathered from sources including but not limited to public records, warranty information, surveys, opt-in subscriptions, public filings, public directories, and other publicly available sources. We do not control how these third parties process your Personal Data.
1.6.a-e. Profiles. We collect contact information, demographic data, professional information, and commercial information from third-party data providers to build consumer profiles for use in Fideo Data Services we offer to Users.
11.6.f. Sensitive Data. Certain of the Personal Data we receive from data providers may allow us to infer certain characteristics about you that may be considered sensitive information under applicable law, such as health information, religious or philosophical beliefs, political opinions, and citizenship or immigration status. These characteristics are included in our identity graph and may be shared in Fideo Data Services we offer to Users.
1.6.g. Sensitive KYC Data. We may receive Personal Data from data providers necessary to provide Know Your Customer (KYC) services through our identity verification services (Verify) to Users to verify an individual’s identity and to protect against fraud and other financial crimes. KYC data may include, for example, government issued identification numbers and account login credentials. KYC data is not shared with Users for enrichment purposes, or any purpose other than providing our identity verification services.
2. HOW WE USE PERSONAL DATA
We primarily use, store, and process Personal Data to provide, understand, improve, and develop our Platform, create and maintain a trusted and safer environment, and comply with our legal obligations. We also use Personal Data for the purposes set forth below and as otherwise described in this Privacy Policy or at the time of collection.
2.1 Provide, Maintain, and Support the Platform. Using Personal Data we collect from you, we are able to deliver the Platform to Users and honor our Terms of Use. We need to use Personal Data you provide to facilitate the creation of and secure your Account on our network, identify you as a User in our system, provide improved administration and quality of experience of our Platform, including to send email, call, or send SMS text messages to you to verify ownership of the email address or phone number provided when your Account was created, send you Platform support or maintenance messages, updates, security alerts, and Account notifications.
Additionally, to provide you technical support, we may need to review your Account and the contents of your Account to identify, research, troubleshoot, and resolve any issues that you report to us or that we otherwise become aware of.
2.2 Research and Development. We use Personal Data we collect for research and development purposes, including to study and improve the Platform and our business, to understand and analyze the usage trends and preferences of our Users, and to develop new features, functionality, products, and services. As part of these activities, we may create aggregated, de-identified, or other anonymous data from Personal Data we collect. We make Personal Data into anonymous data by removing information that makes the data personally identifiable to you. We may use this anonymous data and share it with third parties for our lawful business purposes, including (but not limited to) regulatory compliance, industry and market analysis, demographic profiling, modeling, marketing and advertising, and other business purposes.
2.3 Direct Marketing. We may process User Personal Data for marketing purposes including offering you products and services that may be of interest to you (such as information about Fideo Data Services or partner campaigns and other third-party services). We may also administer referral programs, rewards, surveys, sweepstakes, contests, newsletters, or other promotional activities or events sponsored or managed by Fideo or its third-party partners. Users can opt-out of receiving marketing communications from us by following the unsubscribe instructions included in our marketing communications or changing your notification settings within your Fideo Account and as further described in the “YOUR RIGHTS” section below.
2.4 Interest-Based Advertising. We work with third-party advertising companies and social media companies to help us advertise our business and to display ads for our Platform. These companies may use cookies and similar technologies to collect information about Users (including the online activity information and device information described above in paragraph 1.2.c., “Internet or Network Activity”) over time across our Platform and other websites and services or your interaction with our emails, and use that information to serve ads that they think will interest you. In addition, some of these companies may use hashed customer lists that we share with them to deliver ads to you and to similar users on their platforms. You can learn more about your choices for limiting interest-based advertising in the “YOUR RIGHTS” section below.
2.5 To Comply with Laws and Regulations. We will use your Personal Data as we believe necessary or appropriate to comply with applicable laws, lawful requests, and legal process, such as to respond to subpoenas or requests from government authorities.
2.6 For Compliance, Fraud Prevention, and Safety. We may use your Personal Data and disclose it to law enforcement, government authorities, and private parties as we believe necessary or appropriate to: (a) maintain the safety, security, and integrity of the Platform and our business, databases, and other technology assets; (b) protect our, your, or others’ rights, privacy, safety or property (including by making and defending legal claims); (c) audit our internal processes for compliance with legal and contractual requirements and internal policies; (d) enforce the Terms of Use that govern the Platform; and (e) prevent, identify, investigate, and deter fraudulent, harmful, unauthorized, unethical or illegal activity, including cyberattacks and identity theft.
2.7 With Your Consent. We will disclose your Personal Data in accordance with your prior direction or, in some cases, we may specifically ask you for your consent to collect, use, or share your Personal Data, such as when required by law.
2.8 Combine Contacts for Identity Resolution Services (Resolve). We combine certain categories of Consumer Personal Data to build more complete contact records of individuals. These Consumer profiles reside in the Fideo identity graph and may be processed for the following purposes in connection with providing Resolve:
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- Grouping contacts and contact elements into unique individuals to create a Consumer profile
- Generating and returning a unique identifier for an individual and associated Consumer profile
- Linking (or “matching”) input contact records from our Users to the Consumer profile found in the Fideo identity graph for purposes of identifying an individual, searching for an individual, and/or linking to other contact records associated with the same individual
- Deduplicating a set of input contact records from our Users based on unique individuals
- Inferring linkages between and/or deduplicating existing Consumer profiles
For example, someone may search or lookup a contact by name and email address. Fideo connects the name and email with a Consumer profile within the Fideo identity graph for one of the reasons above. No additional Personal Data beyond the unique identifier is returned to the User submitting the search.
2.9 Combine Contacts for Identity Verification Services (Verify). Certain categories of Consumer Personal Data may be made available to our Users in connection with providing Verify. Verify provides the accuracy and recency of contact elements contained within input contact records from Users. We compare the input contact records against the Fideo identity graph to provide a risk score to the User.
2.10 Combine Contacts for Contact Enrichment Services (Enrich). Certain categories of Consumer Personal Data may be made available to our Users in connection with providing Enrich. Enrich is often utilized in combination with Resolve so that, for example, a User is able to match an input contact record to the Consumer profile within our identity graph, and receive back a subset of the contact information from the relevant Consumer profile for that individual or other contacts’ records linked to the same individual. For example, we may return an individual’s name to support features such as caller ID.
4. PERSONAL DATA RETENTION
We will retain your Personal Data, including sensitive Personal Data, for as long as is necessary to fulfill the purpose of collection, including for the purposes of satisfying any legal, accounting, or reporting requirements, to establish and defend legal claims, for fraud prevention purposes, or as long as required to meet our legal obligations. Because we maintain backup to protect our Platform from accidental or malicious loss and destruction, residual copies of your information will be included in backups and may not be removed from our backup systems. To determine the appropriate retention period for Personal Data, we consider the amount, nature, and sensitivity of the Personal Data, the potential risk of harm from unauthorized use or disclosure of your Personal Data, the purposes for which we process your Personal Data and whether we can achieve those purposes through other means, and the applicable legal requirements.
5. THIRD-PARTY WEBSITES AND SERVICES
The Platform may contain links to other websites, online services, or locations operated by third parties. These links are not an endorsement of, or representation that we are affiliated with, any third party. In addition, our content may be included on web pages or online services that are not associated with us. We do not control third-party websites or online services, and we are not responsible for their actions. Other websites and services follow different rules regarding the collection, use, and sharing of your personal information. We encourage you to read the privacy policies of the other websites and online services you use.
6. PERSONAL DATA PROTECTION
6.1 Security. We have implemented reasonable and appropriate administrative, technical, organizational, and physical measures to help protect your Personal Data. Some of the safeguards we use to protect your Personal Data are firewalls and data encryption, and information access controls. However, no method of transmission over the Internet, or method of electronic storage, is fully secure and we cannot guarantee the security of your Personal Data. If you know or have reason to believe that your Account ID have been lost, stolen, misappropriated, or otherwise compromised or in case of any actual or suspected unauthorized use of your Account, please contact us following the instructions in the “CONTACT US” section below.
6.2. Our International Operations and Data Transfers. Fideo is based in the United States, but we operate globally. We may transfer, store, and process your Personal Data within our family of companies or with service providers based in countries or other locations outside of your home country. Privacy laws in locations where we handle your Personal Data may differ from and not be as protective as the laws applicable to your country of residence. By providing your providing your Personal Data, where applicable law permits, you specifically and expressly consent to such transfer and processing and the collection, use, and disclosure set forth herein.Users located in Europe can view more information about cross-border transfers in the section below titled “NOTICE TO EUROPEAN RESIDENTS.”
6.3 Data Privacy Frameworks. Fideo Intelligence Inc. complies with the EU-U.S. Data Privacy Framework (EU-U.S. DPF), the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. Data Privacy Framework (Swiss-U.S. DPF) as set forth by the U.S. Department of Commerce. Fideo has certified to the U.S. Department of Commerce that it adheres to the EU-U.S. Data Privacy Framework Principles (EU-U.S. DPF Principles) with regard to the processing of personal data received from the European Union in reliance on the EU-U.S. DPF and from the United Kingdom (and Gibraltar) in reliance on the UK Extension to the EU-U.S. DPF. Fideo has certified to the U.S. Department of Commerce that it adheres to the Swiss-U.S. Data Privacy Framework Principles (Swiss-U.S. DPF Principles) with regard to the processing of personal data received from Switzerland in reliance on the Swiss-U.S. DPF. Fideo’s accountability for personal data that it receives in the United States under the Data Privacy Frameworks and subsequently transfers to a third party is described in the DPF Principles. In particular, Fideo remains responsible and liable under the DPF Principles if third-party agents that it engages to process personal data on its behalf do so in a manner inconsistent with the DPF Principles, unless Fideo proves that it is not responsible for the event giving rise to the damage. If there is any conflict between the terms in this privacy policy and the EU-U.S. DPF Principles, UK Extension to the EU-U.S. DPF, and/or the Swiss-U.S. DPF Principles, the Principles shall govern. To learn more about the Data Privacy Framework (DPF) program, and to view our certification, please visit https://www.dataprivacyframework.gov/.
With respect to personal data received or transferred pursuant to the Data Privacy Frameworks, Fideo is subject to the investigatory and enforcement powers of the U.S. Federal Trade Commission. Fideo. has further committed to refer unresolved DPF Principles-related complaints to a U.S.-based independent dispute resolution mechanism, BBB NATIONAL PROGRAMS. If you do not receive timely acknowledgment of your complaint, or if your complaint is not satisfactorily addressed, please visit www.bbbprograms.org/dpf-complaints for more information and to file a complaint. This service is provided free of charge to you. If your DPF complaint cannot be resolved through the above channels, under certain conditions, you may invoke binding arbitration for some residual claims not resolved by other redress mechanisms. See https://www.dataprivacyframework.gov/s/article/ANNEX-I-introduction-dpf
7. YOUR RIGHTS
7.1 Marketing Emails. We offer Users choices regarding the collection, use, and sharing of their Personal Data. If you are a User of our Platform, we may periodically send you free newsletters and emails that promote our Platform as well as third-party products or services we think you may be interested in. When you receive such promotional newsletters or communications from us, you may indicate a preference to stop receiving them from us and you will have the opportunity to “opt-out” by following the unsubscribe instructions provided in the email you receive or by contacting us directly. Despite your indicated email preferences, we may send you service-related communications, such as those about your Fideo Account.
7.2 Cookies. Most browsers let you remove or stop accepting cookies from the websites you visit. To do this, follow the instructions in your browser’s settings. Many browsers accept cookies by default until you change your settings. If you do not accept cookies, however, you may not be able to use all functionality of the Platform and our Platform may not work properly. For more information about cookies, including how to see what cookies have been set on your browser and how to manage and delete them, visit www.allaboutcookies.org.
7.3 Analytics. The Site uses Google Analytics to help us analyze how the Site is being accessed and used. You can learn more about Google Analytics cookies by clicking here and about how Google protects your data by clicking here. To opt-out of Google Analytics, you can download and install the Google Analytics Opt-out Browser Add-on, available here.
7.4 Advertising Choices. You can limit the use of your information for interest-based advertising by blocking third-party cookies in your browser settings, using browser plug-ins and extensions, or using your mobile device settings to limit the use of the advertising ID associated with your mobile device. You can also opt out of interest-based ads from companies participating in the following industry opt-out programs by visiting the linked websites: the Digital Advertising Alliance or Network Advertising Initiative in the U.S., the Digital Advertising Alliance of Canada in Canada, or the European Digital Advertising Alliance in Europe. Mobile app users may opt out of receiving behavioral-based advertising in mobile apps provided by participating members of the Digital Advertising Alliance by installing the AppChoices mobile app. Some of the companies we work with may offer their own opt-out mechanisms. For example, you can learn more about how Google uses cookies for advertising purposes by clicking here and opt-out of ad personalization by Google by clicking here. Many of the opt-out preferences described in this section must be set on each device or browser for which you want them to apply. Please note that some of the advertising companies we work with may not participate in the opt-out mechanisms described above, so even after opting-out, you may still receive interest-based advertisements from other companies. If you opt-out of interest-based advertisements, you will still see advertisements online but they may be less relevant to you.
7.5 Do Not Track. Some web browsers and devices permit you to broadcast a ”Do Not Track” signal to the online services that your visit. At this time, we do not modify your experience based upon whether a “Do Not Track” signal is broadcast. To find out more about “Do Not Track,” please visit http://www.allaboutdnt.com. Our Site does respond to the Global Privacy Control (GPC) signal as described in the “Right to Opt-Out of Sales and Targeted Advertising” section below.
7.6 Access, Correction, Deletion, and Opt-Out Requests. Fideo allows any individual, inclusive of both Users and Consumers and regardless of residency, to exercise the following rights with respect to Personal Data that Fideo holds about them. Please note, these rights are not absolute, and, in some cases, we may not be able to respond to your request, such as when a legal exemption applies or if we are not able to verify your identity.
- Right to Know. You have the right to request that Fideo confirm whether we process Personal Data about you and to disclose certain information to you about our collection and use of your Personal Data, including:
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- The categories of Personal Data we collected about you;
- The categories of sources from which that Personal Data was collected;
- Our business or commercial purpose for collecting, selling, or sharing (as applicable) that Personal Data; and
- The categories of third parties with whom we disclose that Personal Data (as applicable).
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- Right to Access/Data Portability. You have the right to request that Fideo provide you access to your Personal Data, including in a portable and, to the extent technically feasible, readily usable format that allows you to transmit the data to another entity.
- Right to Delete. You have the right to request that Fideo delete any of your Personal Data that we have retained about you, subject to certain exceptions.
- Right to Correct. You have the right to request that Fideo correct inaccurate or incomplete Personal Data that we maintain about you, taking into account the nature of the Personal Data and the purposes of the processing of the Personal Data.
- Right to Opt-Out of Sales and Targeted Advertising. If Fideo sells your Personal Data for monetary or other valuable consideration, or shares your Personal Data for cross-context behavioral advertising, you have the right to opt-out. You may exercise these rights by visiting the “Your Privacy Choices” Portal, or broadcasting the Global Privacy Control (GPC) signal. Note that due to technological limitations, if you visit our Platform from a different computer or device, or clear cookies on your browser that store your preferences, you will need to return to this Platform to select your preferences or rebroadcast the GPC signal. Additionally, the GPC signal will only opt-out your Personal Data from cross-context behavioral advertising. To opt-out of sales for monetary or other valuable consideration, we may need to collect some identifying information so please submit your request through the “Your Privacy Choices” Portal.
- Right to Limit the Use or Disclosure of Sensitive Personal Data. If Fideo collects or processes sensitive Personal Data for the purpose of inferring characteristics about you, you have the right to request that we limit the use or disclosure of your sensitive Personal Data for certain limited permitted purposes by law. We will provide an individual opt-out choice, or opt-in for sensitive Personal Data, before we share your data with third parties other than our agents, or before we use it for a purpose other than which it was originally collected or subsequently authorized. To request to limit the use and disclosure of your personal information, please visit the “Your Privacy Choices” Portal or emailing us at [email protected]. Fideo will process your Right to Limit as a request to delete, thereby removing your Consumer profile from the Fideo identity graph.
- Right to Revoke Consent and Restrict Processing. Where you have provided your consent to the processing of your Personal Data by Fideo, you may withdraw your consent at any time specifying which consent you are withdrawing. Please note that the withdrawal of your consent does not affect the lawfulness of any processing activities based on such consent before its withdrawal. Additionally, in some jurisdictions, applicable law may give you the right to limit the ways in which we use your Personal Data, in particular where (a) you contest the accuracy of your Personal Data; (b) the processing is unlawful and you oppose the deletion of your Personal Data; (c) we no longer need your Personal Data for the purposes of the processing, but you require the information for the establishment, exercise or defense of legal claims; or (d) you have objected to the processing and pending the verification whether the legitimate grounds of Fideo override your own.
- Right to Object to Processing. In some jurisdictions, applicable law may entitle you to require Fideo not to process your Personal Data for certain specific purposes, where such processing is based on legitimate interest. If you object to such processing we will no longer process your Personal Data for these purposes unless we can demonstrate compelling legitimate grounds for such processing or such processing is required for the establishment, exercise, or defense of legal claims. Where your Personal Data is processed either by email or cookies for direct marketing purposes, you may, at any time, ask us to cease processing your Personal Data for these direct marketing purposes by changing your preferences here.
- Right to Nondiscrimination. You will not be subject to discrimination as a result of exercising the rights described herein. In some cases, when you exercise one of your rights, we will be unable to comply with the request due to legal obligations or otherwise, or we will be unable to provide you certain products or services. These responses are not discrimination and our reasons for declining your request or ceasing services will be provided at that time.
How to Exercise Your Request: You, or an agent authorized to act on your behalf, may exercise these choices through the mechanisms described above, by emailing us at [email protected], or through our interactive webform available through the “Your Privacy Choices” Portal.
Authorized Agents: You may designate an authorized agent to make a request on your behalf. If you do so, we may require your proof of identification, the authorized agent’s proof of identification, and any other information that we may request in order to verify your request, including evidence of valid permission for the authorized agent to act on your behalf.
How We Process Your Request: When exercising your rights, or when otherwise assisting you, we may need to request specific information from you to help us confirm your identity. This is a security measure to, for example, ensure we do not disclose Personal Data to any person who is not entitled to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.
You will not have to pay a fee to access your Personal Data (or to exercise any of the other rights). However, we may charge a reasonable fee or decline to comply with your request if your request is unfounded, repetitive, or excessive.
We try to respond to all legitimate requests within 30 days of your request. Occasionally it may take us longer than 30 days to respond, for instance if your request is particularly complex or you have made a number of requests. In this case, we will notify you of the delay, and may continue to update you regarding the progress of our response.
How to Appeal a Decision Concerning Your Request: If we notify you that we will not take action on your request, you may appeal such refusal within a reasonable period after receipt of the notice by following the instructions provided in the notice or by submitting an appeal through the “Your Privacy Choices” Portal. We try to respond to appeals within 45 days of receipt. Occasionally, where permitted by law, it may take us longer than 45 days to response based on, for example, the complexity and number of requests serving as the basis for the appeal. We will notify you within the initial 45 days if we need more time to respond to the appeal, together with the reasons for the delay.
8. NOTICE TO CALIFORNIA RESIDENTS
This section describes how we collect, use, sell, share, and retain personal information of California residents when we act as a “business” as defined under California privacy laws. For purposes of this section, Personal Data means “personal information” as defined under California privacy laws but does not include information exempted from the scope of such laws. Additionally, California law defines “sale” as disclosing a California resident’s personal information to a third party for monetary or other valuable consideration. Where such disclosure is for cross-context behavioral advertising, whether or not for monetary or other valuable consideration, it qualifies as “sharing” under California law.
In some cases, we may provide a different privacy notice to certain categories of California residents, in which case that notice will apply instead of this section.
8.1 Personal Data We Collect, Use, and Share. The categories of Personal Data, including sensitive Personal Data, we may collect or have collected about you in the 12 months preceding the last update date of this Privacy Policy, and the categories of sources from which we collect such personal information is set forth in the section above titled “PERSONAL DATA WE COLLECT.”
The purposes for which we collect and use your Personal Data is set forth in the section above titled “HOW WE USE PERSONAL DATA.”
The categories of third parties to whom we disclose, sell, or share your Personal Data, including sensitive Personal Data, and the purposes for such disclosure, sale, or sharing, are set forth in the section above titled “HOW WE SHARE PERSONAL DATA.” We do not knowingly sell or share the Personal Data of California residents under 16 years of age. To opt-out of the sale/sharing of your personal information, please submit your request through the “Your Privacy Choices” Portal or review the “YOUR RIGHTS” section above.
The criteria we use to determine the period of time that Personal Data will be retained is described in the section above titled “PERSONAL DATA RETENTION.”
8.2 Personal Data We Disclose, Sell, or Share and to Whom.
The tables below display the categories of third parties to whom we may have disclosed for a business purpose, sold for monetary or other valuable consideration, or shared for interest-based advertising your Personal Data during the 12 months preceding the last update date of this Privacy Policy. For more information on how Personal Data of our Users and Consumers is disclosed (and the business purposes), sold, and shared, please see the section above titled “HOW WE SHARE PERSONAL DATA,” which provides more detail on these third-party partners.
User Personal Data
1.1 Personal Data Provided or Generated When Using Fideo Data Services |
1.1.a. Account InformationCategories of Third Parties with Whom It May Be Disclosed for a Business Purpose Service Providers; Corporate Affiliates Categories of Third Parties with Whom It May Be Sold for Monetary or Other Valuable Consideration Sweepstakes and joint marketing partners (name and email address) Categories of Third Parties with Whom It May Be Shared for Targeted Advertising None |
1.1.b. Payment InformationCategories of Third Parties with Whom It May Be Disclosed for a Business Purpose Service Providers Categories of Third Parties with Whom It May Be Sold for Monetary or Other Valuable Consideration None Categories of Third Parties with Whom It May Be Shared for Targeted Advertising None |
1.1.c. Fideo Data Services Related CommunicationsCategories of Third Parties with Whom It May Be Disclosed for a Business Purpose Service Providers; Corporate Affiliates Categories of Third Parties with Whom It May Be Sold for Monetary or Other Valuable Consideration None Categories of Third Parties with Whom It May Be Shared for Targeted Advertising None |
1.1.d. Fideo Data Services Usage DataCategories of Third Parties with Whom It May Be Disclosed for a Business Purpose Service Providers; Corporate Affiliates Categories of Third Parties with Whom It May Be Sold for Monetary or Other Valuable Consideration None (only disclosed in aggregate) Categories of Third Parties with Whom It May Be Shared for Targeted Advertising None |
1.2 Personal Data Provided or Generated When Using Our Platform |
1.2.a. Contact InformationCategories of Third Parties with Whom It May Be Disclosed for a Business Purpose Service Providers; Corporate Affiliates Categories of Third Parties with Whom It May Be Sold for Monetary or Other Valuable Consideration Sweepstakes and joint marketing partners Categories of Third Parties with Whom It May Be Shared for Targeted Advertising Advertising Partners |
1.2.b. Customer Service CommunicationsCategories of Third Parties with Whom It May Be Disclosed for a Business Purpose Service Providers; Corporate Affiliates Categories of Third Parties with Whom It May Be Sold for Monetary or Other Valuable Consideration None Categories of Third Parties with Whom It May Be Shared for Targeted Advertising None |
1.2.c. Internet or Network ActivityCategories of Third Parties with Whom It May Be Disclosed for a Business Purpose Service Providers; Corporate Affiliates Categories of Third Parties with Whom It May Be Sold for Monetary or Other Valuable Consideration Sweepstakes and joint marketing partners (name and email address) Categories of Third Parties with Whom It May Be Shared for Targeted Advertising Advertising Partners |
1.3 Personal Data Received from Lead Generators for Direct Sales/Marketing |
1.3.a. Prospect Contact InformationCategories of Third Parties with Whom It May Be Disclosed for a Business Purpose Service Providers; Corporate Affiliates Categories of Third Parties with Whom It May Be Sold for Monetary or Other Valuable Consideration Sweepstakes and joint marketing partners (name and email address) Categories of Third Parties with Whom It May Be Shared for Targeted Advertising Advertising Partners |
1.4 Personal Data Provided to the “Your Privacy Choices” Portal |
1.4.a. Authentication DataCategories of Third Parties with Whom It May Be Disclosed for a Business Purpose Service Providers, Corporate Affiliates, and third parties each to the extent necessary to process your request Categories of Third Parties with Whom It May Be Sold for Monetary or Other Valuable Consideration None Categories of Third Parties with Whom It May Be Shared for Targeted Advertising None |
Consumer Personal Data
1.5 Personal Data We Collect from Public Sources for Use in Fideo Data Services |
1.5.a. Public Profile DataCategories of Third Parties with Whom It May Be Disclosed for a Business Purpose Service Providers; Corporate Affiliates Categories of Third Parties with Whom It May Be Sold for Monetary or Other Valuable Consideration Clients of Fideo Data Services Categories of Third Parties with Whom It May Be Shared for Targeted Advertising None |
1.6 Personal Data We Receive from Data Providers for Use in Fideo Data Services |
1.6.a. Contact InformationCategories of Third Parties with Whom It May Be Disclosed for a Business Purpose Service Providers; Corporate Affiliates Categories of Third Parties with Whom It May Be Sold for Monetary or Other Valuable Consideration Clients of Fideo Data Services Categories of Third Parties with Whom It May Be Shared for Targeted Advertising None |
1.6.c. Demographic InformationCategories of Third Parties with Whom It May Be Disclosed for a Business Purpose Service Providers; Corporate Affiliates Categories of Third Parties with Whom It May Be Sold for Monetary or Other Valuable Consideration Clients of Fideo Data Services Categories of Third Parties with Whom It May Be Shared for Targeted Advertising None |
1.6.d. Professional InformationCategories of Third Parties with Whom It May Be Disclosed for a Business Purpose Service Providers; Corporate Affiliates Categories of Third Parties with Whom It May Be Sold for Monetary or Other Valuable Consideration Clients of Fideo Data Services Categories of Third Parties with Whom It May Be Shared for Targeted Advertising None |
1.6.e. Commercial InformationCategories of Third Parties with Whom It May Be Disclosed for a Business Purpose Service Providers; Corporate Affiliates Categories of Third Parties with Whom It May Be Sold for Monetary or Other Valuable Consideration Clients of Fideo Data Services Categories of Third Parties with Whom It May Be Shared for Targeted Advertising None |
1.6.f. Sensitive DataCategories of Third Parties with Whom It May Be Disclosed for a Business Purpose Service Providers; Corporate Affiliates Categories of Third Parties with Whom It May Be Sold for Monetary or Other Valuable Consideration Clients of Fideo Data Services Categories of Third Parties with Whom It May Be Shared for Targeted Advertising None |
1.6.g. Sensitive KYC DataCategories of Third Parties with Whom It May Be Disclosed for a Business Purpose Service Providers; Corporate Affiliates Categories of Third Parties with Whom It May Be Sold for Monetary or Other Valuable Consideration None (Clients of Fideo KYC services do not receive raw data) Categories of Third Parties with Whom It May Be Shared for Targeted Advertising None |
8.3 Annual Data Requests. To view our annual (July 1 to June 30) statistics about consumer data requests received from all individuals, please email [email protected].
8.4 Notice of Disclosure for Direct Marketing. California’s “Shine the Light” law, Civil Code section 1798.83, requires certain businesses that share customer personal information with third parties for the third parties’ direct marketing purposes to respond to requests from California customers asking about the businesses’ practices related to such information-sharing. Alternately, such businesses may have in place a policy not to disclose a customer’s personal information to third parties for the third parties’ direct marketing purposes if the customer has exercised an option to opt-out of such information-sharing. We have such a policy in place. You can opt-out of our sharing of your Personal Data with third parties for their direct marketing purposes by submitting your request through the “Your Privacy Choices” Portal. To find out more about your opt-out rights, please contact us provided below. Please note that under California law businesses are only required to respond to a customer making such a request once during any calendar year.
9. NOTICE TO NEVADA RESIDENTS
Nevada Revised Statutes Chapter 603A allows Nevada residents to opt-out of the “sale” of certain types of personal information. Subject to several exceptions, Nevada law defines “sale” to mean the exchange of certain types of personal information for monetary consideration to another person. If you are a Nevada resident who wishes to exercise your “sale” opt-out rights, you may submit a request to us using the contact information listed at the end of this Privacy Policy.
10. NOTICE TO EUROPEAN RESIDENTS
The information provided in this section applies to individuals in the European Economic Area and the United Kingdom (collectively, “Europe”). The controller of your Personal Data covered by this Privacy Policy for purposes of European data protection legislation is Fideo Intelligence Inc., 1580 North Logan St., Suite 660, PMB 45057, Denver, Colorado 80203.
Data Protection Officer
[email protected]
+1-888-330-6943
10.1 Purposes and Legal Basis for Processing.
The purposes for processing are described in detail in Section 2 (“HOW WE USE PERSONAL DATA”) and the corresponding legal basis for processing is as follows:
- Provide, Maintain, and Support the Platform : This use is based on our legitimate interest to deliver the Platform to Users and to improve and market the same, and for the performance of a contract with Users.
- Research and Development: This use is based on our legitimate interest to deliver the Platform to Users and for the performance of a contract with Users.
- Direct Marketing: This use is based on our legitimate interest in marketing our Platform to Users, for the performance of a contract with Users, and is based on Users’ explicit consent.
- Interest-Based Advertising: This use is based on our legitimate interest in marketing our Platform to Users, for the performance of a contract with Users, and is based on Users’ explicit consent.
- Combine Contacts for Identity Resolution Services: This use is based on our legitimate interest to provide Fideo Data Services to Users.
- Combine Contacts for Identity Verification Services: This use is based on our legitimate interest to provide Fideo Data Services to Users.
- Combine Contacts for Contact Enrichment Services: This use is based on our legitimate interest to provide Fideo Data Services to Users.
We may use your Personal Data for reasons not described in this Privacy Policy where permitted by law and the reason is compatible with the purpose for which we collected it. If we need to use your Personal Data for an unrelated purpose, we will notify you and explain the applicable legal basis.
10.2 Categories of Recipients of Data. Recipients of data are detailed in Section 3 (“HOW WE SHARE PERSONAL DATA “).
10.3 Lodging Complaints. You have the right to lodge complaints about the data processing activities carried out by us before the competent data protection authorities. If you would like to submit a complaint about our use of your Personal Data or our response to your requests regarding your Personal Data (see Section 7 above), you may contact us or submit a complaint to the data protection regulator in your jurisdiction. In the European Economic Area, you can find your data protection regulator here. In the United Kingdom, you can find your data protection regulator here.
10.4 Cross-Border Data Transfer. If we transfer your Personal Data to a country outside of Europe such that we are required to apply additional safeguards to your Personal Data under European data protection laws, we will do so. Please contact us at [email protected] for further information about any such transfers or the specific safeguards applied.
We may use your Personal Data for reasons not described in this Privacy Policy where permitted by law and the reason is compatible with the purpose for which we collected it. If we need to use your Personal Data for an unrelated purpose, we will notify you and explain the applicable legal basis.
11. ACCESSIBILITY
We are committed to ensuring this Privacy Policy is accessible to individuals with disabilities. If you wish to access this Privacy Policy in an alternative format, please contact us as described below.
12. CHANGES TO THIS PRIVACY POLICY
This Privacy Policy is subject to revision, and if we make any material changes in the way we use your Personal Data, we will notify you by sending you an email to the last email address associated with your Account, or by prominently posting notice of the changes on our Site. If any changes materially affect the manner in which we use or disclose Personal Data, we will provide advance notice of the change by email to the last email address associated with your Account, or by prominently posting notice of the changes on our Site. Continued use of our Platform, following notice of such changes shall indicate your acknowledgement of such changes and agreement to be bound by the terms and conditions of such changes.
13. HOW TO CONTACT US
If you have any questions or complaints about this Privacy Policy, please contact us at: [email protected].
Organization:
Fideo Intelligence Inc. (a Delaware Company)
Fideo
1580 North Logan St.
Suite 660, PMB 45057
Denver, Colorado 80203
+1-888-330-6943